Advertising- paid message communicated through the various media by industry, business firms, nonprofit organizations, or individuals.
Advertising is persuasive and informational and is designed to influence the purchasing behavior and/or thought patterns of the audience.
Advertising is a marketing tool and may be used in combination with sales promotions, personal selling tactics or publicity.
Marketing- process associated with promoting for sale goods or services. The classic components of marketing are the four P's: product, price, place and promotion-the selection and development of the (product), determination of (price), selection and design of distribution channels (place), and the aspects of generating or enhancing demand for the product, including advertising (promotion).
Most advertising isn't interesting or fun to read. In fact, too often it is boring. Don't let this happen to you! Providing products and services is a people business. And people like to hear good news for a change. They also like to have a good excuse to smile or laugh, too.
